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1. Tracking, measuring analyzing the performance of your online marketing activities.

2. Understanding behaviour of traffic.
   a. No of visitor visit in your website 
   b. time spend your website
   c. time spend on a particular webpage
   d. bounce rate
    e. IP Address of visitors
    f. Geographic Location
    g. From which keywords on your website
    h. after visiting your website which website is visit 

3. Measurement over the internet is done through the tool Google Analytics 

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