Digital Marketing Process

Digital Marketing Process

1. Visibility
2. Bringing Targeted Traffic
3. Engagement
4. Conversions
5. Measurement
6. Retention

How Search Engine works -
Search Engine works search engine Indexing

Crawlers 
Spiders 
Bots
Robots

Search engine is the Process of adding key words, domain name, important Link to a search engine database by the action of automated script know as crawler, spiders, Robots ets.

When You Are Search Database

You are not search internet you are only searching data base this is the reason why the diff search results in the diff search engine.

Tips - way back machine - to cheek google scroll your website

SERP - Search Engine Result Page

In Organic Advertising 1st Page Google

PPC - Pay Per Click
CPC- Cost Per Click
PPM- Pay Per Mile
CPM- Cost Per Mile

Google Analytics - Track Your Click IP Address 

Organic Means Through Seo My website come to google first page.
In Organic means Paid Advertising to come 1st Page google

Three Type of Visibility 

            1. Owned   -  own website

                                gmails

                                Social Media

                                Mobile App

            2. Paid       -  PPC

                                PPM

                                DBA - Display Banner Ads

                                Social Media ads

                                Email Marketing

                                Sms 

               

             3. Earned    - SEO

                                 WOM - Word of Mouth 

                                 Review

                                 FB Likes 

                                 Endorsement

                                 Viral Marketing

                                 Re Tweets On Twitter